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Sponsored Content: 5 Most Frequent Marketing Mistakes for UCaaS

This post was sponsored by Bicom Systems, a leading provider of VoIP phone systems and cloud services.

You are not dumbing it down.

Your customers, especially if they are end-users, probably aren’t fluent in technical jargon. Nor do they care to be. Sometimes, if a solution works, that is all that the user cares about. They don’t need to know about the back-end system of things because it will most likely sound like a foreign language. Make sure you dumb the techy stuff down to attract new customers.

You are focusing on a niche market.

Why would you focus on a niche market when you have the world in the palm of your hands? UCaaS is beneficial for SMB-sized businesses or large organizations. Not to mention, it is extremely scalable.

UCaaS is great for colleagues to communicate with, but it can also benefit other industries like healthcare​, ​government​, ​education​, and ​hospitality​. Take a look at ​this blog series​ where we break down some of the most popular “verticals” that you may not have considered targeting before.

You are not networking.

It is 2019 and time to embrace social media! Customers will not come to you, so it is up to you to find them. If you are just starting out in the industry, position your company as a local business. You can establish your brand and build relationships in that area. As your company grows, you can expand to other areas. Attend trade shows and industry events, start a blog, interact on social media and network to find customers.

You are showcasing the features and not the benefits.

It is important to show your customers what unified communications features can do for them. Sell them on the solutions and real, immediate benefits. For example, a feature of UCaaS is it gives users the ability to work from anywhere. Although that is great, you can sell this feature by saying ​”working remotely will improve productivity, decrease expenses and allow you to hire remote workers.”

​By expressing the benefits of the solution, the user will be more apt to see why UCaaS is right for them.

You are telling rather than showing.

Some of us learn by reading and others by showing. Although I think we can all agree there is a noticeable difference between hearing how great a solution is and see how great it actually is. Offering free demos are a great way to show a user how your UCaaS solution works. Let your customers see how your solution can benefit them and their company.

If you are looking for more marketing tips, check out this previous blog post on ​5 Ways to Differentiate Yourself in the UC.

Laura Kyle is a marketing assistant for Bicom Systems (www.bicomsystems.com).

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